I love grime, but I can't lie - from time to time, my faith in the music is tested. The seeming given that music should pay; artists altering their styles but not doing themselves justice.
In the troughs I appreciate grime's few sources of inspiration. Rapid is one of them.
Rapid - Go Rapid Video
The chase in this simple yet highly polished video provides the story, but it's also a symbolic sprint. 'Go Rapid' is an upbeat yet hard-hitting statement of intent, a move away from Stuck On My Mind, I Wanna Let You Know and other bits. But these tracks can be viewed collectively:
'You've gotta have different tactics if you wanna reach out to the masses'
And, for once, the tactics used have integrity. In an underground shrouded by the 'commercial' miasma, 'Go Rapid' is just the latest experiment from one of grime's most eminent producers that really can't be too far off the desired result.
In terms of making the sound more palatable for a wider audience - and doing it credibly - Rapid is running away from the others. And provided he has enough puff - just like in 'Go Rapid' - there's no reason why he can't win the race.